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A New Era of Digital Marketing Education
We're witnessing a surge of content on social media platforms like TikTok and Instagram, showcasing countless digital marketing courses designed not necessarily to equip learners with skills but rather to teach them how to market their own courses. This peculiar trend presents an intriguing case of what can be deemed the "infinite funnel" of digital marketing.
Understanding What’s Being Sold
Deceptively packaged as innovative, many of these courses simply recycle existing knowledge. Aspiring digital marketers are drawn in with promises of quick success, only to find themselves caught in a cycle where the focus shifts to selling courses rather than providing substantial value to actual businesses.
The Pitfalls of Outdated Formats
Another issue facing this wave of digital marketing education is the heavy reliance on outdated content formats, particularly PDFs. These resources are often cumbersome and counterproductive, especially when most of the target audience consumes information via mobile devices. In an age of sleek, mobile-optimized design, clunky PDFs are simply unacceptable.
The Role of AI in Transforming Learning
With the advent of generative AI, anyone can create a digital course in minimal time. Although this technology democratizes education, it also raises questions about the depth and practicality of the content produced. Real value comes from strategic applications of AI that truly benefit users, such as enhancing customer service, analyzing data, or creating personalized marketing campaigns. Rather than merely churning out courses, educators should harness AI's full potential to deliver meaningful change.
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