New AGI Warnings and AI Policy Developments: What You Need to Know

Safeguarding Your Brand: Insights from Jen Leonard at MAICON 2025

Update Jen Leonard: A Leader in Legal Innovation Jen Leonard, founder of Creative Lawyers, is at the forefront of the intersection between artificial intelligence (AI) and the legal profession. With her extensive background, including roles as Chief Innovation Officer at Penn Carey Law and Chief of Staff to the City of Philadelphia Law Department, she understands the significant shifts that AI is bringing to the legal landscape. In her upcoming presentation at MAICON 2025, she will address how brands can protect themselves as AI technology evolves. The Legal Landscape Evolving with AI As Leonard highlights, the legal sector is often slow to adapt, leaving a gap between technological advancement and legal frameworks. With the advent of generative AI, legal professionals face unprecedented challenges, not just in terms of workflow efficiency, but also regarding intellectual property (IP) rights. As AI platforms churn out content and brands increase their reliance on AI tools, the question of ownership arises fiercely. According to experts like Rosezena J. Pierce, securing IP rights has never been more critical, as failure to do so can jeopardize a brand’s unique identity. Understanding IP Risks in the Age of AI AI's rapid capabilities pose both opportunities and threats. Generative AI can easily produce logos or marketing content that may unintentionally infringe on existing trademarks. Brian M. Wheeler highlights the serious implications of using AI-generated content without proper oversight, which can lead to unknowingly diluting famous brands or infringing on trademarks. As brands leverage AI for creativity, they must be vigilant about monitoring their IP and ensuring compliance within this evolving legal framework. Practical Insights for Brand Owners Addressing these challenges requires proactive strategies. Companies should establish robust IP monitoring and enforcement plans to safeguard their assets. Leonard's session at MAICON is set to provide actionable insights on building proactive policies that can help businesses navigate these waters. Brands must focus on registration and ensure they are prepared to defend their marks against potential infringements, especially in the fast-paced digital and AI-driven environments. A Call for Continuous Innovation As we move deeper into the era of AI, it is imperative for businesses to view these tools not merely as workhorses but as strategic partners in innovation. By harnessing AI responsibly and within a well-defined legal framework, brands can not only enhance their efficiency but also ensure compliance and protection of their intellectual assets. The insights shared by leaders like Jen Leonard at events such as MAICON 2025 are invaluable for those looking to adapt and thrive in an increasingly complex landscape.